Facebook Tips For Fashion-Related Business

Online clothing retailers are getting into the social media game by using tools like Facebook to market to customers. There are now free online clothing journals that records what you wore with friends, family, clients and colleagues at business meetings, social events or any occasion. They quickly and easily gives you the platform to keep track of your clothing choices, and who you saw on any particular day. You can optionally upload an image too, for easy reference.

Why is this of value? When trying to make an impact on new clients or associates, you definitely do not want to be wearing the same thing the next time you meet with them.

Many companies using social media sites and interactive tools do it without any outside marketing or paid advertising. Some are strictly using Facebook and other social networking tools to spread the word and message about their company. They are reaching out to people, companies, fashion editors, etc in the fashion world, clothing retailers, high school and college kids, business professionals, and any other target audience who they think will benefit and enjoy using the site.

Using Facebook, there are many ways to search for various target audience groups. In addition, with their page on Facebook, they continually post status updates about relevant fashion tips, news, or interesting facts that they hear to keep their ‘fans’ interested and engaged in them and the site. One tip is that once you have a good amount of fans on your Facebook page, get your own unique URL, which helps for recognition.

You will quickly increase your fan count and your reach will spread to all 50 states and other countries around the world. You will gain traction and the more sign ups you obtain and the more people who use your services, the better chance you have of getting a big advertiser to want to advertise on your site.

If you are out to attract prospective customers and develop your online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about social media.

Do you want to learn more about Social Media?

Wholesale Fashion Sunglasses – How to Choose Fashion Sunglasses

Fashion sunglasses as the name suggests are those sunglasses which are classified as the trendiest and most in demand sunglasses. These sunglasses are also termed as best selling sunglasses. Fashion changes several times in a year – a style which is being sold like hot cakes this season might not have enough buyers in the next season. This is just for the simple reason that fashion changes fast and with it changes the moods, whims and desires of fashion conscious sunglass buyers. They are not ready to settle for any thing less than the trendiest and best of the season.

Though many buyers claim to be fashionable and fashion conscious – they are not! It is not easy to keep yourself updated with changes in fashion. In such a case you might believe that you are sporting the best in fashionable sunglasses, but actually you are not. If you are able to identify with such a situation you will love to read what is following. Here are some extraordinary tips to choose wholesale fashion sunglasses.

One of the first questions which comes in our minds, is do we know what is in fashion? Well! It is simple. You just have to check out latest fashion magazines, browse the internet and check out what the fashion experts are talking about. If you have any store nearby, simply glance to see what they are offering as the latest in sunglasses – this is bound to be the best selling fashionable sunglasses. There are many women who subscribe to fashion blogs and forums, just to know about sunglasses which are in fashion. You can also check out social media sites to know what people are talking about – these are one of those places, where we get to know what is new and what is making news.

Wholesale fashion sunglasses are several in designs, shapes, colors and sizes. You have to remember that you need to choose an eye-wear which compliments your looks and accentuates your appearance. Suppose you have a very small shape and the latest sunglasses are big oversized sunglasses – would you rush to buy that? This is one of the fashion disasters which you should avoid under all circumstances. You will still find a good variety in sunglasses which will make you look good. Fashion sunglasses will be able for all type of face shapes – do not settle for any sunglass which does not suit your face shape. Thus, the key to get a best pair of sunglasses is determining your face shape and then choosing sunglasses.

You might be purchasing wholesale fashion sunglasses, but do not ignore the protection aspect of these sunglasses. This is actually why you are purchasing these sunglasses – to save your eyes from the harsh rays of the sun. You have to check if your sunglasses have UV protection or if they are polarized. Polarized sunglasses help to protect your eyes from any kind of eye infection or dust from entering the eyes – not to mention the protection of eyes from the harsh rays of the sun.

6 Steps To Putting Your Company In the News With Free PR Strategies!

Public Relations is one of the most under-utilized and powerfully effective marketing tools available to any small business. Properly used, PR can do for free what you pay to do in advertising. That is: get attention, boost your business image, increase market awareness, attract new customers and generate sales.

Smart PR works with and complements your advertising/marketing mix. It becomes an integral component of promoting your business. One of the most valuable facets of PR for contractors and other industry professionals is attracting local media to do a story on your company, your services or you. This “coup” can be worth thousands of dollars in TV, radio or print exposure – without costing you a cent. However, if you don’t know the “ropes” of understanding, attracting and working with the media, you may miss the gold mine of PR possibilities you’re sitting on. Here are Six Savvy Rules for putting the media to work for you – in helping to build your business success.

1) THINK LIKE AN EDITOR OR REPORTER:

Whether it’s TV, radio, newspapers or magazines, the number one question facing editors and reporters on a daily basis is “What will my viewers/readers want to know about?” Generally that translates into IS IT NEWSWORTHY? Your job, therefore, is to think like a reporter when proposing a PR story and make sure the “hook” or angle you take is of newsworthy interest to their readers/listeners/viewers.

What’s considered NEWS? Anything NEW regarding services, products, employees, benefits, location, etc. Being the FIRST or LAST to do something. Sharing SUCCESS: awards, prizes, sales records or other industry recognition. Rally around a CAUSE for or CRUSADE against something: theft prevention techniques, fraud detection, insurance problems, letter-writing campaigns, etc. Set a RECORD for doing it better, faster, cheaper, etc. Reverse a TREND: unusual service available, unique approach to pricing, uncommon business hours. PIGGY-BACK on a national or local news event: from hurricane damage and blizzards to business conventions, the circus – even political campaigns and more, with creative thinking, opportunities to tie-in a sale or service abound. And one of the biggest winners of all… tap into the power of EST: provide the friendliest, easiest, lightest, strongest, cleanest, smallest, funniest, healthiest or any other ______EST product or service on the market… and you’ll make NEWS.

2) GET INVOLVED WITH CHARITIES AND LOCAL EVENTS:

Community service organizations like Kiwanis and Rotary, religious groups and charities of all kinds regularly sponsor special events to raise funds and promote their cause. These can include dinners, picnics, parties, auctions, sporting events and more, giving you a broad range of opportunities to get involved. Whether you donate a product or service as a gift or prize, volunteer your time or facilities, or sponsor the event with a direct donation, your participation is newsworthy. Make sure your business is recognized in the event’s promotional material, program schedules, press releases, etc. The more natural the tie-in, the easier to build PR recognition.

For examples, many exterior siding specialists team up with siding manufacturers on behalf of Habitat For Humanity. Frequently the manufacturer donates the siding and the contractor donates his manpower to help build a new house for a needy family. Both the local newspapers and TV stations love to pick up on these stories, giving credit and interviews to the businesses. In addition to receiving a thank you plaque from the community, the contractors usually enjoyed a substantial boost in business that year.

3) TIMING IS EVERYTHING:

When something is “hot” in the news, that’s the time to approach the media with a related story. Is an unusually colored house being talked about in your community? Take a photo and call the newspaper or TV station with a story about how to save money using the newest “app” in your industry.

National and regional consumer publications often use editorial calendars to announce specific themes for upcoming issues – remodeling, vacation get-aways, fashion news, technology updates, etc. Call or write for that calendar. Then target an issue well in advance and prepare a press release on your newsworthy contribution to that subject.

Sometimes your timing can be a pure accident of good luck. One medium-sized homebuilder who had repeatedly tried to get media attention in his region once again called his local TV station for an interview segment on the Noon news. He was not aware that just that morning there was a big story on the wire services about national housing starts going down the past quarter. The TV news producer was very interested in this builder’s opinion and perspective for the local community and invited him to be interviewed the very next day.

4) COOPERATE/COORDINATE WITH OTHER PROFESSIONALS

Your reach, focus and budget can dramatically expand if you consider linking up with specialists in complementary professions. For example talk to interior decorators, landscape architects and designers, contractors specializing in windows, fences, swimming pools and other related areas. Team up in creating special models, community events, turn-key packages, co-op marketing materials or other vehicles for promoting each of your businesses to the same market demographics.

5) OFFER FREE SEMINARS

If you have any level of communication skills, promoting a free seminar can be a valuable way of attracting new clients. Here, too, you can team up with other complementary businesses in your field to offer tips, techniques and tools for exterior and interior renovations, room additions, new home construction and other possibilities. Libraries, community centers, schools, clubhouses, chambers of commerce and other facilities are often available for these events at no or low cost.

If speaking, or providing a demonstration with slides, overheads and the like, isn’t your bag, try sponsoring someone else to do the program. You can provide attractive brochures that sell your services – and perhaps a special promotional offer for customers who respond promptly.

6) BE PERSISTENT:

The biggest reason public relations fails is failure to persist. Don’t be discouraged if you’re turned down once, twice, even four times or more. When you do hit with an idea, the return is worth the effort. Often, repetitive contact with editors and reporters will keep you in mind so when a related subject comes to their attention, YOU will be the first resource they call for information and interviews. If an idea doesn’t sell, rethink your approach or “hook” and pitch the story again from a different angle. Remember to think “newsworthy” and keep trying. Persistence and dependability are your primary attributes for PR success. So stop sitting on that gold mine of opportunities and get up and share your business with the world.